Phone never stops.
Bank account never fills.
Your horses deserve better.
So does your family.
So do you.
The first complete business architecture built exclusively for riding schools. Software, bookkeeping, coaching, tax strategy, and done-for-you client acquisition — all in one framework. Built on one principle: profitability should never come at the horse's expense.
annual economic impact
profit with our system
program covers all six
riding schools only
You're not failing because you're bad at horses.
You're failing because the model is broken.
The traditional riding school was never designed to support a family, a staff, or the horses at the center of it all. You've been trying to win with a fundamentally broken operating system.
What your calendar says vs. what your bank account says
- Your schedule is "full" but revenue is unpredictable every month
- Clients cancel without notice, skip makeups, and leave without warning
- Your personal cell is a 24/7 barn hotline you never agreed to run
- Tax season is a shame spiral — behind, overwhelmed, and overpaying
- You've tried to hire help but it costs more energy than it saves
- Your best clients could leave tomorrow with nothing holding them
What the broken model is doing to your horses
- Horses being pushed past their lesson load because the barn needs the revenue
- Farrier and vet care deferred because cash flow is unpredictable
- No lifecycle plan — what happens to your school horses when they can't work?
- Students learning from burned-out, overworked horses instead of happy ones
- You love horses but you're losing love for the business around them
- Giving everything to other people's children while your family gets your leftovers
"I watched too many brilliant trainers burn out and walk away. Marriages cracking under the pressure. Kids who grew up resenting horses because horses always came first. Horses who didn't get the care they deserved because the barn barely cash-flowed. I refused to accept that this is just how it is."— Brian Sean Wee, CFP® EA CAP® · Founder, Next Level Horse Businesses
The only advisor who's been on both sides of the fence.
Brian Wee is a CFP®, Enrolled Agent, and CAP® — a credentialed financial planner and licensed tax professional with a state-registered RIA. He's also a barn owner who has personally managed a riding school, cleaned stalls at 5am, hired and fired instructors, and stared at an overdrawn account wondering where the money went.
That combination — Wall Street credentials inside a barn — is why NLHB exists. Brian spent years watching brilliant horse professionals struggle with the financial and operational side of their businesses, not because they lacked talent or heart, but because no one had ever built a proper business framework for them.
The Horse-First Profit System™ is the result. A complete operating architecture that takes the same financial rigor applied to institutional investment portfolios and applies it to riding schools — with the horse always at the center of every decision.
Brian is also the founder of Impulsion.io — the software platform purpose-built for equine business management — and is the creator of Fix My Horse Business, the show documenting real barn turnarounds on camera.
CFP® · EA · CAP®
Certified Financial Planner, Enrolled Agent, Chartered Advisor in Philanthropy
State-Registered RIA
Registered Investment Advisor with ~$3M AUM custodied at SEI
Barn Owner & Operator
Firsthand experience running a riding school — not just advising from the outside
Founder, Impulsion.io
Purpose-built practice management software for equine businesses
US · UK Based
Glenwood, MD and London. Global perspective on equine business
Horse-First Profitability
Profitability should never come at the horse's expense. Every recommendation we make is filtered through four pillars — because a barn that truly serves its horses is also a barn that builds lasting, sustainable profit.
🐴 Horse Usage
Horse usage is tracked and managed. Lesson loads and schooling schedules are carefully matched to each horse's fitness, age, and soundness — not to the barn's revenue pressure. Happy horses make better teachers.
🌿 Horse Care
A properly cash-flowing barn can afford proper feed, farrier visits, and veterinary care. Our financial systems are designed to make this non-negotiable — not a line item that gets cut when the month goes sideways.
📋 Horse Lifecycle Planning
Responsible barn owners know where their horses came from and where they'll go. We help you build a lifecycle and retirement plan so your school horses get the dignified end they deserve — not a trip to a kill buyer.
🎓 Student Education
The most powerful long-term impact of a horse-first riding school is the next generation it creates — empathetic, knowledgeable horse owners who understand the horse as a partner, not a tool. Your curriculum shapes that.
"Horse-first profitability that sustains both people and horses. We help riding schools thrive financially while giving horses the care, rest, and retirement they deserve — building sustainable businesses and shaping the next generation of empathetic horse owners."
Six pillars. One complete architecture.
Not a course. Not a consultant you meet once a quarter. A permanent operating upgrade for your riding school — six integrated pillars that work together as one complete system.
Business Model Revamp
We rebuild your entire business model with a profitable feeder academy and horses-in-training pipeline — a permanent revenue architecture that doesn't depend on word-of-mouth or luck.
Subscription Pricing & Contracts
We rewrite your pricing, terms, and conditions and install subscription-based programs. Predictable autopay revenue on the 1st — not chasing Venmo every month.
Done-For-You Client Acquisition
We launch your ads, connect AI, and build automated intro lesson booking. New clients find you, schedule themselves, and show up — without you lifting a finger.
Operations on Autopilot
Cloud-based scheduling, payments, and communication via Impulsion.io. A trained executive assistant handles all admin so you stop being a glorified receptionist.
Client Ascension Framework
Turn once-a-week beginners into twice-weekly riders, leasers, horse owners, and show competitors — creating the serious, committed students you always wanted.
Dream Team + Full CFO Services
Hire and develop instructors and a barn manager who runs day-to-day without you. Plus full bookkeeping, tax prep, and CFO strategy — clean books, minimized taxes, real monthly reports.
From broken model to operating system — in four moves.
Strategy Call
Brian reviews your current P&L, pricing, and model. You get an honest assessment of where you are and exactly what needs to change first.
Business Blueprint
We map your revenue, expenses, and horse welfare targets. Subscription pricing, new terms and conditions, and your first marketing campaign go live.
System Installation
Impulsion.io goes live. Ads launch. AI handles leads. Autopay hits the account on the 1st. You stop chasing and start leading.
Full Operating Mode
Team structure in place. Books clean. Taxes planned. A barn manager running day-to-day. You're the owner — not the chief everything officer.
Choose the level that fits where you are.
Every client starts with a strategy call. Brian will tell you honestly which program is right for your situation — and if none of them are, he'll tell you that too.
For barn owners who are new to NLHB and want to understand the model before committing.
- Horse-First Profitability e-book
- Business blueprint template
- NLHB Skool community
- Email newsletter
- Past live event replays
Build the foundation. Subscription pricing, your first marketing campaign, and basic software installed.
- Weekly 1:1 coaching
- Daily group coaching access
- Uplevel Online University
- Dedicated Basecamp project
- Guarantee: 7 new subscriptions or we work free
Full automation. Impulsion.io live, done-for-you ads, VA hired and trained, instructor pool built.
- Weekly 1:1 + weekly group with Brian
- Full Impulsion.io implementation
- Done-for-you Mega Campaign
- VA hire and training included
- Guarantee: +$5k MRR or we work free
For serious owners who want to go big. Brian's team runs your business alongside you.
- Dedicated NLHB team member
- Weekly team meeting facilitation
- Full bookkeeping + CFO services
- Done-for-you marketing
- Quarterly tax estimates + filings
Barn owners who decided enough was enough.
"Taking his advice has led me to working fewer days a week, having more time to spend with my family, and having significantly more financial stability."Maggie Clancy · Riding School Owner
"I finally understand my numbers. For the first time in 12 years of running a barn, I know exactly what's coming in and where every dollar goes. The horses are better cared for because we can actually afford it."Riding School Owner · Ohio
"We went from $6,200 to $18,400 in one month. I cried when I saw the bank statement. The horses are happier, my team is better, and I finally feel like a real business owner."Chagrin Valley Farms · Ohio
in 6 months · Chagrin Valley
in 6 months
same period
in the Uplevel program
Double your profit in 90 days.
Get your life back.
Protect your horses.
On a free 30-minute strategy call, Brian reviews your current model and tells you honestly what he sees — and exactly what the highest-leverage change is. No pitch. No pressure. Just the truth.
Book Your Free Strategy Call →