Data Deletion Instructions

Last updated: 29 July 2026 · Impulsion Systems, Inc.

This page explains how to request deletion of personal information that Impulsion Systems, Inc. ("Impulsion," "we," "us," or "our") holds about you, including information we receive through Facebook, Instagram and WhatsApp when a riding school connects its Meta business accounts to our platform. It supplements our Privacy & Data Policy.

What information this covers

Depending on how you interacted with us, or with a riding school that uses Impulsion, we may hold:

Contact details — your name, email address and telephone number.
Enquiries you submitted through a Facebook or Instagram instant form that was delivered to the advertising riding school's Impulsion account.
Messages you exchanged with a riding school through Facebook Messenger, Instagram direct messages or WhatsApp, where that barn answers its messages inside Impulsion.
Your basic public profile information as provided by Meta when you message a connected Page or Instagram account — typically your name and profile picture.
Account, booking and usage records described in our Privacy & Data Policy.

If you are a riding school that connected its Facebook Page, Instagram account or ad account to Impulsion, we additionally hold your ad-account and campaign data, and the conversations on your connected channels.

Option 1 — Disconnect Impulsion yourself

If you are a riding school using the platform, you can end our access at any time:

In Impulsion: Settings → Connections → Disconnect; or
On Facebook: Settings & Privacy → Settings → Apps and Websites → remove Impulsion.

Disconnecting immediately revokes our access and purges the stored access credential. We then delete the associated data within 30 days, except where we are required to retain records by law.

Option 2 — Ask us to delete your data

Email privacy@impulsion.io with the subject line "Data Deletion Request", and include:

the name, email address and/or telephone number you gave;
if you know it, the riding school or business you were in contact with; and
the channel you used (Facebook, Instagram, WhatsApp, text message, email or web form).

We acknowledge every request within 5 business days and complete verified deletions within 30 days. We may need to confirm your identity before acting, so that we do not delete someone else's records on a stranger's request. There is no charge.

Option 3 — Automatic deletion when you remove our app on Facebook

If you remove Impulsion from your Facebook account, Meta notifies us automatically through our Data Deletion Request Callback. That request is cryptographically verified, recorded, and processed without you needing to contact us. We return a confirmation code and a status URL you can use to check that the deletion completed.

Deletion callback endpoint

https://api.impulsion.io/api/v1/meta/data-deletion

Deletion status lookup

https://api.impulsion.io/api/v1/meta/data-deletion/status?code=<confirmation_code>

Stopping messages without deleting anything

If you simply do not want to be contacted again, reply STOP in the conversation — on Messenger, Instagram, WhatsApp or by text message. That takes effect immediately and stops further messages from that riding school through Impulsion. Reply START if you later change your mind.

What we keep, and why

After a deletion we may retain a minimal record — such as your email address on a suppression list — solely to make sure we honour your opt-out and do not contact you again. We also retain records where retention is required by law, for example financial and tax records. We do not sell or rent personal information, and we never share one riding school's data with another.

Questions

Privacy and deletion: privacy@impulsion.io
Data protection contact: security@impulsion.io
Impulsion Systems, Inc., a Delaware C Corporation