These Terms of Service ("Terms") form a binding agreement between you and Impulsion Systems, Inc. ("Impulsion," "we," "us," or "our"), the company that operates the impulsion.io website and services, and govern your access to and use of our websites, applications, platform, and related services (collectively, the "Services"). References to "Impulsion" in these Terms mean Impulsion Systems, Inc.; impulsion.io is our website and brand and is not itself a legal entity. By accessing or using the Services, creating an account, or clicking to accept these Terms, you agree to be bound by them. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization, and "you" refers to that organization. If you do not agree, do not access or use the Services.
To use the Services, you must be at least the age of majority in your jurisdiction and capable of forming a binding contract. The Services are intended for businesses and the professionals who operate them. Access to certain features, including free platform access, may be limited to qualifying organizations — for example, established riding schools and equestrian businesses that meet our onboarding criteria. We may verify eligibility and may grant, condition, suspend, or decline access at our discretion.
You may need to register for an account to use certain features. You agree to provide accurate, current, and complete information and to keep it up to date. You are responsible for safeguarding your credentials and for all activity that occurs under your account. You agree to notify us promptly of any unauthorized use or suspected breach of security. We are not liable for any loss arising from unauthorized use of your account where you have failed to maintain reasonable security over your credentials.
Impulsion provides an operating platform designed for riding schools and equestrian businesses, which may include scheduling, client and account management, communications, advertising management, reporting, analytics, financial insights, and related tools. We may offer access to the core platform free of charge to qualifying organizations. "Free" means we do not charge a recurring license or subscription fee for the qualifying core platform; it does not mean the Services are without cost in all respects, and certain optional features, integrations, programs, or transactions may carry fees as described to you at the point of use (see Section 15).
The Services are provided on an evolving basis. We may add, modify, or remove features; introduce or retire integrations; and change how the Services operate. We do not guarantee that any particular feature will be offered indefinitely.
We may offer membership programs, masterminds, coaching, advisory, events, or other paid offerings (including a limited-membership program referred to as "The Founders' Circle"). Participation in any paid program is subject to the specific terms, eligibility criteria, fees, and conditions presented to you at the time of enrollment, which supplement and form part of these Terms. Membership in any such program may be limited, invitation-based, application-based, or subject to a waitlist, and acceptance is at our discretion. Educational, coaching, and advisory content is provided for general informational and business-development purposes and does not constitute, and is not a substitute for, professional financial, legal, tax, accounting, or veterinary advice.
You are responsible for your use of the Services and for any data, content, or information you submit, upload, or process through them, including information about your business, clients, students, account holders, personnel, animals, and operations. You represent that you have all rights, permissions, and consents necessary to provide such information to us and to authorize our processing of it as part of delivering the Services. You are responsible for compliance with all laws applicable to your business and your use of the Services, including those relating to privacy, communications, consumer protection, and employment.
If you use the Services to send communications (such as messages, reminders, or marketing) to your clients or contacts, you are solely responsible for obtaining any required consents, honoring opt-outs, and complying with all applicable communications and anti-spam laws.
You agree not to, and not to permit others to:
We may investigate suspected violations and may suspend or terminate access for conduct we reasonably believe violates these Terms or harms us, the Services, or others.
By providing your mobile telephone number to Impulsion and opting in (for example, by submitting an opt-in form or checking the SMS consent box), you agree to receive recurring automated text messages from Impulsion at that number.
Program description. Messages may include business meeting reminders, scheduling confirmations, onboarding and account updates, and — where you separately consent — other updates relating to the Services.
Message frequency. Message frequency varies (for example, up to approximately 6 messages per month).
Cost. Message and data rates may apply, depending on your mobile carrier and plan. Impulsion does not charge for the text messages, but your carrier's standard rates apply.
Opt-out and help. You can cancel the SMS service at any time by replying STOP to any message; after you reply STOP we will send one confirmation message and will not send further messages unless you opt in again. For help, reply HELP or email support@impulsion.io.
Consent is not a condition of purchase. Your agreement to receive text messages is not required to purchase any goods or services, and is not a condition of using the Services.
Carriers. Mobile carriers are not liable for delayed or undelivered messages. Supported carriers may change without notice.
Privacy. Information collected in connection with the SMS program is handled as described in our Privacy & Data Policy. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell your mobile telephone number or SMS opt-in data.
As between you and us, you retain all rights in the data and content you submit to the Services ("Your Data"). You grant us a worldwide, non-exclusive license to host, store, process, transmit, display, and otherwise use Your Data solely as necessary to provide, secure, maintain, and improve the Services, to perform our obligations, and as otherwise permitted by these Terms and our Privacy & Data Policy. We may create and use de-identified or aggregated data that does not identify you or any individual for analytics, benchmarking, and improving the Services. You are responsible for maintaining your own backups of Your Data where appropriate.
The Services may include features that use artificial intelligence and machine-learning technologies, including those provided by third parties, to generate suggestions, drafts, summaries, classifications, and other outputs ("AI Output"). AI Output is generated automatically, may be inaccurate, incomplete, or unsuitable for your circumstances, and should be reviewed by you before you rely on or act upon it. You are responsible for any decisions you make and any actions you take based on AI Output. We do not warrant that AI Output is accurate, current, or fit for any particular purpose, and AI Output does not constitute professional advice. Certain AI-assisted actions may be designed to require your review and approval before execution; you remain responsible for the actions you approve.
Certain features may allow you to connect financial accounts or to send, receive, or process payments through independent third-party providers. When you use such features, your handling of sensitive credentials and payment instruments is governed by the relevant provider, and your use is subject to that provider's terms and policies, which are presented to you during setup. We do not store full bank account numbers, full payment card numbers, or government identification numbers. You are responsible for the accuracy of payment and payout information you provide and for any fees charged by such providers. We are not a bank, money transmitter, or financial advisor, and nothing in the Services constitutes financial, investment, tax, or legal advice.
The Services may interoperate with, link to, or rely upon third-party products, services, and integrations that we do not control. Your use of those third-party offerings is governed by their own terms and policies, and we are not responsible for their availability, content, security, or practices. Enabling an integration may involve sharing certain data with the relevant provider as necessary to deliver the feature. We may modify, condition, or discontinue any integration at any time.
If you connect a Facebook Page, Instagram professional account, WhatsApp Business account or Meta ad account to the Services, the following terms apply in addition to the rest of these Terms.
By connecting a Meta business asset you authorize Impulsion to access and act on that asset on your behalf, to the extent of the permissions you grant, in order to provide the Services — including creating, editing, pausing and optimizing advertising campaigns in your connected ad account, receiving and replying to messages on your connected Page, Instagram account and WhatsApp number, and receiving enquiries generated by your advertising. You represent that you own, or are authorized to act for the owner of, every asset you connect, and you are solely responsible for the consents, notices, and disclosures presented to individuals on your lead forms and in your communications, and for using lead information only for the purpose for which it was submitted.
You retain ownership and control of your Meta assets and of the data associated with them. Impulsion acts as your service provider, not as the owner of that data. You may revoke our access at any time from Settings → Connections inside the platform, or from Facebook → Settings & Privacy → Settings → Apps and Websites. Revocation does not relieve you of fees already incurred.
Advertising is billed by Meta to the payment method attached to the connected ad account. Impulsion does not fund your advertising. You are responsible for all advertising spend incurred on your ad account, including spend on campaigns we operate at your direction. We will operate within the budgets and parameters agreed with you; you are responsible for keeping the ad account in good standing with Meta.
You are responsible for the content of messages sent from your connected channels, including messages drafted with the assistance of our software and approved by your team. You agree not to use the Services to send unsolicited, deceptive, harassing or unlawful messages, and to honor every opt-out. Our platform enforces opt-out keywords such as STOP and observes the messaging windows required by Meta's policies; you agree not to attempt to circumvent those controls.
Your use of the Meta-connected features is also subject to the Meta Platform Terms, the Meta Developer Policies, the Lead Generation Terms, the Messenger, Instagram and WhatsApp Business policies, and Meta's Advertising Standards. Where any of those impose an obligation stricter than these Terms in respect of Meta data or Meta advertising, the stricter obligation applies. We may suspend or modify a Meta-connected feature where required to comply with those terms, or where Meta changes or withdraws the underlying access.
Our handling of information received through Meta is described in Section 16 of our Privacy & Data Policy, and deletion is explained at impulsion.io/data-deletion. We do not sell Meta Platform Data, do not share one client's Meta data with another client, and do not use it to train general-purpose artificial-intelligence models. On termination of your account, or on disconnection of a Meta asset, we cease using the associated access, purge the stored credential, and delete the associated data within 30 days, except where retention is required by law or is necessary to honor an opt-out.
The Services, including all software, designs, text, graphics, logos, trademarks, and other materials we provide (excluding Your Data), are owned by us or our licensors and are protected by intellectual-property and other laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services for your internal business purposes during the term of these Terms. All rights not expressly granted are reserved. "Impulsion," "Impulsion.io," and our logos are our marks and may not be used without our prior written permission.
If you provide suggestions, ideas, or feedback about the Services, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use and incorporate such feedback for any purpose, without obligation or compensation to you.
While the qualifying core platform may be offered without a subscription fee, certain optional features, programs, transactions, or downstream services — which may include, for example, payment processing, certain usage-based or AI-assisted capabilities, advertising management, professional or advisory services, or other value-added offerings — may carry fees. Any applicable fees, billing terms, and conditions will be disclosed to you before you incur them. Unless otherwise stated, fees are exclusive of taxes, which are your responsibility. Except as required by law or as expressly stated, fees are non-refundable. We may change pricing for paid offerings on a going-forward basis with notice as required.
These Terms apply for as long as you access or use the Services. You may stop using the Services and close your account at any time. We may suspend or terminate your access, in whole or in part, with or without notice, if you violate these Terms, if required by law, to protect the Services or other users, or if we discontinue the Services. Upon termination, your right to use the Services ceases. Provisions that by their nature should survive termination — including ownership, feedback, disclaimers, limitations of liability, indemnification, and dispute provisions — will survive. Following termination, we may delete or de-identify Your Data in accordance with our Privacy & Data Policy and applicable law; you are responsible for exporting any data you wish to retain before termination where an export option is available.
THE SERVICES, INCLUDING ALL CONTENT AND AI OUTPUT, ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.
We do not warrant that the Services will be uninterrupted, secure, error-free, or that defects will be corrected, or that the Services or any results will meet your requirements. You use the Services at your own risk.
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL IMPULSION OR ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS, ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, WHETHER BASED IN CONTRACT, TORT, OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO US FOR THE SERVICES IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).
Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
You agree to defend, indemnify, and hold harmless Impulsion and its affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: your use of the Services; Your Data; your violation of these Terms or applicable law; your communications to third parties through the Services; or your infringement of any third-party right.
We may modify these Terms from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice. Changes are effective when posted unless otherwise stated. Your continued use of the Services after changes take effect constitutes your acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Services.
These Terms are governed by the laws of the jurisdiction in which Impulsion Systems, Inc. is established, without regard to its conflict-of-laws principles. You agree that any dispute arising out of or relating to these Terms or the Services will be resolved in the courts located in that jurisdiction, and you consent to the personal jurisdiction of those courts, except where applicable law provides otherwise. Before initiating any formal proceeding, you agree to first contact us and attempt in good faith to resolve the dispute informally. Nothing in this section prevents either party from seeking injunctive or equitable relief to protect its intellectual property or confidential information.
These Terms, together with our Privacy & Data Policy and any terms presented for specific features or paid programs, constitute the entire agreement between you and us regarding the Services and supersede prior agreements on that subject. If any provision is held unenforceable, the remaining provisions remain in effect, and the unenforceable provision will be modified to the minimum extent necessary. Our failure to enforce any provision is not a waiver. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, financing, or sale of assets. There are no third-party beneficiaries. We are not liable for any delay or failure to perform due to causes beyond our reasonable control. Notices to you may be provided through the Services or to the contact information associated with your account.
If you have questions about these Terms, please contact Impulsion Systems, Inc. at support@impulsion.io.
These Terms are provided for general informational purposes and do not constitute legal advice. © 2026 Impulsion Systems, Inc. All rights reserved.